GOP ad operative Fred Davis created this teaser ad for Jon Huntsman, a former Utah governor who's set to announce his candidacy for the White House next week. Davis's infamous past ads include the demon sheep for Carly Fiorina and "I am not a witch" for Christine O'Donnell. Contrast those efforts with the ambiguous Huntsman spot. Its brilliance stems from conveying absolutely nothing of value and making no intellectual demands on the viewer whatsoever. Thus, it really speaks to me, because, like all right-thinking Americans, I prefer to know as little as possible about who I'm backing and to exercise zero thought before I step into the voting booth. In the clip, someone rides a motorcycle through the desert (is it Ashley Fiolek?) while copy informs us that Huntsman "did not become famous with his band Wizard." Awesome! (Plus, the name "Huntsman" suggests a pro-firearms position without coming right out and saying it. Genius!) He absolutely, positively has my support. Unless the Donald jumps in. He's an arrogant uber-rich media star, and that American Dream trifecta trumps all. Except for sex appeal. So, bottom line, if Palin's still reasonably hot next year, I'm voting for her. Definitely. Or for Obama. Wow, this Huntsman spot sure helped me make up my mind!
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Betty White Prank Calls People, Ogles Hunk for AARP
GSD&M has snagged Betty White to front AARP's new campaign telling our seniors to "get over it" and join the retirement organization, even though it might make them feel old. They had her do a wacky telethon spot back in May. But these new spots, which focus more on how you can be old and still get the most out of life, are far better. In one spot, Betty prank calls a bunch of people for the eff of it. Unlike your usual prank calls made by 15-year-old boys and referencing genitalia, Betty plays off the perception of old people as dotty and confused and comes across as a lovable troublemaker. In a second spot (after the jump), she objectifies a young hunk as he washes her Mercedes-Benz Gullwing. (We know how rich those AARP members are.) Betty is 89, but nothing about her seems old and boring. I only hope I'd one-third as awesome by the time AARP starts harassing me to join.