Category: Uncategorized

Following high-speed skids through car-shaped gaps in thick (supposedly) concrete walls, BMW Canada presents more insane stunt driving to promote its 1 Series M Coupe. Now, the brand wants to flip the bird at mortality by spinning doughnuts on the world's highest rooftop helipad. The only problem: It's not clear that the feat is actually real. Ad agency Cundari's chief creative officer, Brent Choi, tells AdFreak: "I can tell you that the intent right from the beginning was to create videos that were so amazing, people had to debate how we did it." He then referred us to the client, who has yet to reply. Choi sheds some light on the driver, who worked on movies like The Fast and the Furious and The Bourne Identity. Odds seem decent that both videos aren't quite what they appear—and therefore much less death-defying and much less insane. 

Latch on to the news of the day and—voila!—an ad campaign appears. W Hotels, nimble in its marketing and liberal in its thinking, just launched a "Right to Unite" package that's perfectly timed for the summer tourist season and New York's newly passed same-sex marriage bill. At W properties in New York, couples can get a car service to and from City Hall (or upgrade with festivities at the hotel), a "Right to Unite" Flip camera to document the nuptials, champagne, cake, dress and/or suit spiffing, and a hotel suite. (Honeymooners who want a tropical getaway can also check out the W Vieques in Puerto Rico.) Expect many more marketing messages and offers like this, as New York becomes the sixth state to recognize same-sex unions. In fact, NYC & Co., the city's official tourism agency, is already at work on a global marketing campaign called "NYC I Do" to promote the city as the top gay-wedding destination in the U.S. Love, humanity, consumerism! Ain't it sweet?