The most common grand opening mistake is printing the occasion instead of the business.
Print your name, not the event
The instinct is to print GRAND OPENING in large letters. Resist it.
A blimp printed with your **business name** flies at the opening and at every promotion for the next decade. One printed GRAND OPENING flies for a fortnight and then embarrasses you.
The occasion is supplied by the banners, the balloons at the door and the fact that you are obviously new. The blimp supplies who you are.
Three words, bold
At 120 feet from a moving car you have about two seconds. That is a name, not a name plus a tagline plus a phone number.
Letters over thirteen per side cost $6.50 each, which is another quiet argument for brevity.
Contrast
Dark on light or light on dark. Against a bright sky the balloon is backlit and mid-tones flatten badly.
Additional colours are $109 each covering both sides. Two well-chosen colours read better than five.
After the opening
This is what makes the purchase sensible. Deflate it, fold it, box it, and bring it out for the next sale, the anniversary, the seasonal promotion.
Polyurethane tolerates that cycle indefinitely. A blimp bought for one opening and used ten times a year for a decade is a completely different purchase from a one-day banner.
More at arizonaballoon.com.