McDonald's, which last week again defended itself from doctors' and parents' accusations that it makes kids fat, is out with timely new commercials that are notable mostly for not sending shivers down our spines. Created by Leo Burnett in Chicago (with production houses Kompost and Duck), the elaborately detailed 3-D cartoons subtly cast the brand's Happy Meals as not just fun but healthful and wholesome to boot. In an upbeat, honky-tonk spot, a twig-like young girl named Suzy van Zoom is so famished after tearing around burning calories on her new two-wheeled bicycle that she descends upon the local McDonald's franchise to fuel up. (She's accompanied, of course, by a stampede of equally hungry animal friends that she picked up while zipping through the zoo—perhaps inviting accusations from PETA that McDonald's makes penguins fat, too.) In a second, more mawkish ad (posted after the jump), a bird nests her young in what turns out to be one of the iconic boxes the Happy Meals come in. Whether or not the naturalistic, feel-good tone of these animations misleads youth toward obesity, it's safe to say any child who opens up a Happy Meal to find nothing but yogurt, apple slices, and feathers is going to be pretty pissed off.
Giant Balloons for Summer Promotions
Giant Balloons
There are numerous advantages to using giant balloons as a marketing strategy.
First of all, giant balloons make people stop and take notice. Other forms of marketing are so common, that many people don’t even pay attention to them. For example, most individuals pass by dozens of billboards every single day. No one actually takes the time to read every single one, because eventually they become monotonous and boring. However, giant balloons are used much less frequently. Therefore, people find them interesting and are likely to take a much closer look at your summer promotion.
Another advantage to the use of giant advertising balloons lies in the wide range of ways they can be used. You can turn a balloon into just about any shape you would like. If you’re advertising a restaurant, your balloon can be shaped like a hamburger or a taco. If you’re advertising a jewelry store, your balloon can be shaped like a ring. The list could go on forever. Also, you could have a simple round balloon and write words such as the name or slogan of whatever you’re marketing.
Giant Balloon – Custom Heart Shape Balloon
A third advantage of giant balloons is their mobility. Let a balloon go, and it will travel quite a distance. If you’re in a city, the balloon will undoubtedly catch the eyes of thousands of people in just one day. If a big event is being held, the balloon will reach thousands of people in just an hour or two. Also, the mobility will allow the advertisement to be seen by people who wouldn’t normally see other types of advertisements. Some people don’t leave their homes frequently, so they’re unlikely to see billboards. However, these people can see giant advertising balloons right from their own front yards. Also, many people can’t afford to frequently buy magazines and newspapers. Advertising balloons allow these individuals to see your advertisement without paying any money out of their own pockets.
Try a giant balloon for your next summer promotion!
Call 1-800-791-1445 for giant balloons!
Giant Balloons for Summer Promotions is a post from: Advertising Balloons
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